Designed by Malaysian designer, Ong ChongWah, Abadi is a versatile sans serif typeface whose style lies between the humanist Gill Sans and the more rigid lineales such as Monotype Grotesque and Helvetica. These humanist characteristics give the Abadi fonts a friendliness in use and contribute as much to its legibility as the generous 'x' height. The italic font relates to the roman, yet has sufficient character to be effectively used independently. The range of weights and widths available give Abadi a wide spectrum of graphic applications, from small quantities of text in magazines and newspapers, to display use in packaging, advertising and even television.